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- <text id=93TT1794>
- <title>
- May 31, 1993: The Political Interest
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- May 31, 1993 Dr. Death: Dr. Jack Kevorkian
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- The Political Interest, Page 23
- It's the Job, Stupid
- </hdr>
- <body>
- <p>By Michael Kramer
- </p>
- <p> Bill Clinton jets across the country and shoots hoops with
- a bunch of inner-city kids at the scene of a devastating race
- riot. A political slam dunk, right? Maybe not. For some of the
- wiser heads around Clinton, that campaign-style stop last week
- represented everything that's wrong with the President's self-described
- effort to "refocus" his presidency and win public support for
- his economic prescriptions. "A neat stunt for another time,"
- says a Clinton adviser. "But the President traded baskets in
- the Los Angeles ghetto, where we've done about as much as Bush
- to improve things, which is nothing. Meanwhile, back home in
- Washington, members of our own party were combining to torpedo
- our economic program. Someone isn't thinking straight."
- </p>
- <p> Appealing beyond Congress and over the heads of the lobbyists
- who adore the status quo should and can work, "but only if the
- exercise is conducted intelligently," says an Administration
- official. "Our salesman is welcome, and our product is better
- than the alternative" (the budget proposal offered by Senator
- David Boren, which would increase the deficit-cutting burden
- on those least able to take a greater hit). "It's our selling
- strategy that stinks. It's inherently unpresidential, and it's
- locked in simplistic assumptions about how the country gets
- its information."
- </p>
- <p> Consider Clinton's latest beyond-the Beltway forays (and leave
- aside Haircutgate), which have affected the President's performance
- ratings not a whit, according to private Democratic Party polls.
- Clinton's greatest triumph at his San Diego town meeting was
- to make a hero of Lorne Fleming, who wondered why the President's
- pledge of a tax cut for the middle class had gone south. "Here
- was a chance for the President to be a President," says a Clinton
- confidant, "a chance to say the tax cut is out given changed
- economic circumstances. Instead, his innate desire to please
- caused him to all but repeat his promise," tempering it only
- by pleading for more time to deliver.
- </p>
- <p> "The problem," continues this Clintonista, "is that even if
- that is true, it reinforces the Slick Willie impression. The
- President's forgotten that many of those who voted for him held
- their nose when they pulled the lever. It's his hardest chore,
- disciplining himself to stand up, to take the heat and make
- the hard call. The White House thinks those town-hall forums
- show how smart Clinton is, how he knows all the details. They
- won that battle long ago. What people want now is results."
- </p>
- <p> Over time, Clinton's trips can build confidence in his governance,
- and as Lincoln said, "Public opinion is everything. With it
- nothing can fail; without it nothing can succeed." But several
- top Clinton aides say the President should stay home and address
- to the country from the Oval Office. Speaking for the national
- interest, they argue, requires a sober venue commensurate with
- the stakes. Like John Kennedy, however, Clinton fears overexposure.
- He is well aware that Franklin Roosevelt gave only four fireside
- chats during his first year in office (and only four more during
- his first term). Clinton knows too that it was F.D.R. himself
- who said "the public psychology cannot...be attuned for
- long periods of time to a constant repetition of the highest
- note in the scale." But as Theodore Sorensen has written, Kennedy
- (like Roosevelt) wasn't shy about using set speeches and Oval
- Office addresses "for truly important business." There's a time
- to use the presidency's prestige to stir the public in a way
- that gets Congress's attention. That time is now.
- </p>
-
- </body>
- </article>
- </text>
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